Starbucks made a poor decision when concluding that part of its business was to advocate for left-wing causes. Perhaps CEOs get bored with their jobs, or just let their emotions get the best of them, but when they decide to use their companies to advocate for highly politically-charged issues that have nothing to do with their businesses, they are taking an unnecessary risk.
Starbucks’ decision to enter the immigration debate on the side of the left is putting a dent in its brand and sales according to Credit Suisse. More on page two.
Starbucks should stay out of politics. I will not buy another Starbucks product and was a regular, 3 to 4 times a week.
Its about time for corporates to step to the social responsibility plate the way that Starbucks has. The immigration issue is not a political issue but a human survival issue and Starbucks will be seen as standing on the right side of an important world wide issue and not on the sidelines just profiting from immigrants as a cheap source of labor the way the vegetable industry and fruit picking has taken advantage of Mexican immigrants in the USA for so long without fair wages or health benefits.