The National Football League recently announced that it plans to place RFID chips on all players, beginning this year with 17 of the NFL’s 31 stadiums.
Using RFID chips, created by Zebra Technologies, promises to not only improve athletic and team performance by tracking real-time location, speed, direction, and force-of-impact of players, but it also promises to enhance the experience of sports fans.
“Working with Zebra will give fans, teams, coaches and players a deeper look into the game they love,” states Vishal Shah, NFL Vice Pres. of Media Strategy.
This enhancement will give fans an entirely new set of statistics to obsess over as well as add graphics to live broadcasts, enabling fans to see such things as player error.
The stadiums that will start the program this year will be San Francisco, St. Louis, New Orleans, Oakland, Atlanta, Baltimore, Carolina, Chicago, Cincinnati, Houston, Jacksonville, Miami, New England, Washington, Denver, Detroit, and Green Bay.
This will surely be embraced by football fans and we will probably see it incorporated into other sports as well upon its success, which will serve to tear down the fear many have of RFID chips.
So when the time comes to implant RFID chips on or in everyday people like you and me – which is already being promoted by a former DARPA director, the BBC, and NBC, who predicts we will all have RFID under our skin by 2017 (see video below) – the only ones who won’t want this ‘very positive advancement’ will be held up as backwards, paranoid Christians or at least as ‘inhibiting man’s advancement’.
For the first time, this technology enables the NFL to accurately capture real-time player tracking statistics, such as acceleration and total distance run. The real-time nature of these statistics enables end-users to gain immediate insight into the action on the field.
“Working with Zebra will give fans, teams, coaches and players a deeper look into the game they love,” said Vishal Shah, NFL Vice President of Media Strategy. “Zebra’s tracking technology will help teams to evolve training, scouting and evaluation through increased knowledge of player performance, as well as provide ways for our teams and partners to enhance the fan experience.”
“Zebra’s legacy of providing visibility solutions to a variety of industries gives us extensive knowledge in how to collect important real-time data that helps organizations make smarter decisions – we call this enterprise asset intelligence,” said Anders Gustafsson, chief executive officer of Zebra Technologies. “It’s exciting to partner with an innovator like the NFL, where we will provide real-time data and information to coaches, broadcasters and fans to enrich the game experience.”
This partnership is an evolution of the NFL’s initiative to test player tracking in-game, and will be the broadest deployment of a system to date. Zebra’s sports solution will be installed in the 15 stadiums that host Thursday Night Footballgames (Atlanta, Baltimore, Carolina, Chicago, Cincinnati, Denver, Green Bay, Houston, Jacksonville, Miami, New England, Oakland, San Francisco, St. Louis, Washington) as well as Detroit and New Orleans, and will capture information from all 32 teams.
more propaganda to desinsatize the public. I think they will start with the children, so they will grow up thinking it’s normal.
James, You don’t understand the physics of the technology and have misinterpreted or confused two very different RFID technologies. LF tags like the type used for tracking animals (or humans) under the skin and UHF and HF tags used for tracking livestock via external tagging are passive technologies. …no active RF transmission per-se. …no battery or power supply outside of the RF energy from the reader/transmitter’s signal. It’s called backscatter RFID technology and is mostly all about sophisticated receiving and digital processing technology to recognize a unique digital number represented by the pulses detected as the RFID tag “”couples” (turns on and off) it’s connection from the chip to it’s antenna system. This type of tag can be read only from inches to 10’s of feet depending on the size of the tag’s antenna and the reader’s Radio Frequency’s wavelength and output power. The “RFID solution the NFL has now fully implemented is an “active tag” technology with a battery and active transmitter. It is small but not small enough to implant under the skin and it’s wavelength is very short (high frequency) so it would be attenuated by the skin to the degree that it would be ineffective. This article is a good representation of “F**E NEWS” because it conflates two very different RFID technologies for the purpose of creating fear and perpetuating myths that are untrue. …basically scaring people to create a division. the good/real news is that we’re well past 2017 and I don’t know anyone with an RFID HF implant under their skin. I’ve heard of some folks experimenting with implants so that they don’t have to carry their building access cards etc. but those folks are still an anomaly and not anywhere near the norm. There were true facts in this article so it seemed real but the facts have been misrepresented relative to each other to create fear. Shame on Truth in Action. There was “deception in action” in the writhing of this article.